Sales Training Coaching Tips: Master the Technique of Cold Calling

One of the techniques you must learn as a sales coach is cold calling. When we hear the term cold calling, there may be a lot of apprehension and reluctance involved, but with the right sales training coaching and a well written script you’ll be eager to go on your first call.

Real estate and other markets that involve sales have been in need of sales training coaching. This type of coaching shows that with cold calling, you will always need a script. You may think that you may sound fake, but you are just being prepared and ensuring the success of your call.

The use of a script gives you confidence and assists you in your knowledge of the product or service you are promoting. Even the best sales people use scripts and look where this has gotten them.

I have written below three tips one must follow when making cold calls. These tips are what should be included in your script that is why before anything else, give yourself time to write a script. This should not be rushed and its structure should be:

1. Introduce yourself and your company.

2. Simply explain to the person you are speaking to the reason for your call.

3. Lastly, tell them what you want from them and what you hope to gain from this call.

You may also want to ask your prospective client during the course of your call if he is interested and would like purchase it or try it out. And if he says yes then that’s a good thing. If no, then move on with your next call. Now that wasn’t so hard, was it?

Sales training coaching will also answer any questions you may have about cold calling and train you to have the confidence to do it. With cold calling, it is also important that you try to establish a connection with your caller. Try to get him to talk about what he needs and maintain that you value their time and don’t want to waste it. Cold calling gives you about 30 seconds to get people interested before they reject you so use that time wisely. It is also good to note that you can have more success if you offer free training or information that they will gain from. Don’t forget, however that you will still encounter rejections and that you should not be disheartened by this and keep moving forward. Remember the saying, “no pain, no gain.”

The Three Things Your Coaching School Didn’t Tell You About Making a Living As a Coach

Have you ever wondered why such a high percentage of graduates from accredited coaching programs leave the profession in less than two years, and why so many coaches struggle to make ends meet?

The sad reality is there are three things your accredited coaching school didn’t tell you about how to thrive financially as a coach. Find out what these three things are, and what you can do about them to end the struggle and catapult your coaching profits.

Three Costly Mistakes Coaches Make

1. Charge too little.

I know, I know. When you first start out, you’re told to price your services low to attract clients. In theory, this sounds good. In practice, however, you’re shooting yourself in the foot.

Here’s why: When you charge next to nothing for something, your market perceives the value of your product or service as being too low. That translates into your value as a coach also being viewed as low. The same with giving something of value away, without asking anything in return. The likelihood of it being appreciated or used is low.

Why is that? There’s an energy of lack associated with charging too little for your coaching services. Often potential clients who seek out the lowest priced coaching services aren’t looking for the highest return on their investment. They’re coming from a place of lack and looking for the cheapest price.

And here’s the rub. Those very same clients who congratulate themselves for shopping around and finding the lowest-paying coaching services are the same ones who will turn around and demand the most from you. They will repeatedly cancel appointments, have a thousand-and-one excuses for not completing their homework, call in-between appointments with crises, and inundate your in-box with questions.

If you are feeling desperate to fill your coaching roster that’s exactly the kind of client you will attract to you – desperate.

2. Provide only coaching services.

One of the biggest mistakes coaches make right out of coaching school is to focus exclusively on setting up their coaching packages. The problem with this is that coaching packages are typically the highest priced services in a coach’s arsenal.

So what happens if you are a new, inexperienced coach and you start promoting your coaching at the $300 – $400 per month price range? Do you think people will happily turn over their hard-earned money just for the opportunity to work with you? Of course they won’t.

People don’t trust what they don’t know. If you are an unknown entity fresh out of coaching school, you will have to create multiple price-point options for your potential clients to choose from, in order to make a living as a coach.

What that means is that you will have to create services AND products that are lower on the price-point scale. This will give your potential clients the opportunity to try you out and get to know you through your lower-priced products and services, before they sign up for one of your higher-end coaching packages.

3. Create passive revenue income.

Yikes, what is she saying? Creating passive income is a detriment? How can she be saying that? Passive income is all the rage! You’re right, it is. However, it’s not for you, at this time. Here’s why.

When you’re first starting out as a coach, you want to create leveraged, not passive revenue income. Passive revenue means: create once; sell once.

Leverage revenue, on the other hand, means that you put in a certain amount of hours and you get a very, very, very good return on your investment over time. Leveraged money can increase the amount of money and the amount of profit you can make from your product. Leveraged revenue means: create once; repurpose multiple times.

That’s why it’s so important to create both services and products at multiple price-points that you can leverage multiple times in multiple ways.

I’m not here to bash what they tell you in coaching school. In fact I think coaching schools, especially the accredited ones, provide much needed valuable guidance, insight, and information. However, if you want to actually make a living as a coach, and not have to supplement it with outside resources, then you must look beyond what they are teaching your in coaching school. The three things you have learned in this article will give you a jump-start on making your dream a reality, and get you well on your way to building a business that provides you with the lifestyle you want.